Gluten-free dominates the free-from category, especially the baking mix subcategory. Gluten-free product sales in 2015 grew nearly 10 percent to $25 billion, according to SPINS data.
“Gluten-free is growing,” notes Michelle Lorge, VP of marketing for Chicago-based Simple Mills. “Just in general, I would say that we are seeing the whole allergen-free world growing. What we found was that the allergen-free world is growing not just for people with allergies. Folks are realizing some of this element of bioindividuality and the fact that they’ve got sensitivities. Those sensitivities can be very different depending on the person because we’re all unique human beings; while they’re not necessarily truly ‘diagnosed’ with an issue, they know that they don’t feel their best, either physically or mentally, with certain food items.”
Clean And Simple
The free-from category has expanded well beyond gluten-free. “Customers are looking for clean labels completely across the board,” says Joe Hanni, president of PS Seasoning & Spices, Iron Ridge, Wis.
Lorge agrees that consumers want simple, hence, the name of her company Simple Mills. They want ingredient lists with words they can pronounce and can be found in their own pantries, she notes.
“There’s this whole group that is just looking for a cleaner product,” agrees Kasey Moss, senior brand director for Enjoy Life Foods, Chicago. “They don’t want all the fillers and the gums and all of the other ingredients that you find in a lot of mixes on those markets.” Instead, they turn to the free-from category to find the clean ingredient list.
Special Clinic News & Events
For example, Simple Mills’ Banana Muffin & Bread Mix’s ingredient list only contains seven ingredients: almond flour, banana, organic coconut sugar, arrowroot, organic coconut flour, baking soda and sea salt.
In terms of clean label, consumers are looking further than just the flour used. “It’s beyond just gluten-free; they want non-GMO. They want all of that without giving up any type of function or flavorability,” Hanni says, crediting the company’s R&D department with formulating gluten-free flours that form the basis of the baking mixes and gives them all the function and flavor of traditional flour.
Search For Flavor
Consumers also are looking for more flavor than is just imparted from the flour. “We’re seeing customers looking for more interesting flavors in the baking mixes, not just baking flours,” Hanni says.
PS Seasoning & Spices has introduced a gourmet line of pancake mixes that includes flavors like Cookies & Cream, Fudge Brownie and Salted Caramel. “They’re looking for great, unique fusion flavors. They’re looking for free-from labeling and again, all of this without losing any type of functionality and/or without compromising any of the flavor as well,” Hanni notes. Retailers need to be aware that consumers are looking to recreate that gourmet experience in their kitchen, he says, and they want products that will make it easy to do so.
“Consumers want to be outside the norm,” he says. “One of the biggest pushes we’re seeing that retailers really need to pay attention to is that [consumers] don’t want a standard pancake. They want to try and make some these different baking items a fun, flavorful experience.”
Enjoy Life has taken a different approach to meet consumers’ growing demand for unique flavors. The company deliberately keeps its mixes’ flavor profile neutral and uses digital marketing to show customers how they can customize the end product to any flavor profile they want. For example, the company’s website offers a simple recipe to make a Cherry Coffee Cake Bread that uses Enjoy Life Foods Pizza Crust Baking Mix and consumers simply have to add sugar, vanilla, cherry preserves, flour and oil to create a completely unique and flavorful product.
Importance of Flour
Simple Mills also is looking for its ingredients to maximize nutrient density. “A lot of allergen-free products, especially in the baking world, are made with white rice or potato starch base devoid of all nutrients,” Lorge says. The company uses almond flour because it imparts all of the nutritional benefits of almonds, which have more nutrients than other tree nuts and are a good source of fiber, high in protein and naturally cholesterol free.
Enjoy Life Foods shies away from the nut flours that many manufacturers may turn to formulate gluten-free or other free-free products because nuts are one of the top eight allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soybeans) and has instead found teff flour to be an on-trend ingredient that works well in its baking mixes. Probiotics is another on-trend ingredient the company has incorporated to make the mixes as attractive as possible to all consumers.
“We took trends that you hear about maybe outside of baking mixes and put them into our mixes to create an all-encompassing product for multiple consumers, not just those with food allergies,” notes Moss.
Simple Mills products are naturally gluten-free, which helps with the clean label aspect that consumers are looking for, due to the ingredients it chooses to use, but its products are also grain-free, soy-free, dairy-free and corn-free. “We know that a lot of our consumers have issues with these elements,” Lorge says. “Not everybody has issues with all of them, but we just generally try to avoid them because we are seeing increases across the board with these ingredients.”
She notes that grain-free in general is a growing trend, some of which could be due to the increasing interest in the Paleo diet. For example, Simple Mills avoids using rice flour because rice is technically a grain and people can have sensitivity to rice. Sales of grain-free foods grew 242 percent in the past year to account for $44 million in sales, she says, adding “While it still pales in comparison to gluten-free, it is definitely a growing trend we are seeing.”
What’s next in the free-from baking mix category? Hanni notes that plant-based diets continue to be on the rise, which will continue to push dairy out of diets as well as more consumers looking to avoid soy. Also, sales of free-from products will continue to grow as the price of the items continues to go down as manufacturers figure out how to make them more cost-efficiently.
Moss also thinks dairy may be the next big food item that consumers will look to eliminate as well as more consumers who do not suffer from food allergies seeking out the free-from products as a way to find the clean labels they want in order to eat more healthfully.
“In general, consumers are becoming a lot more aware,” Moss notes. “It’s an opportunity for retailers to really offer an alternative to consumers that are wanting to explore a newer, cleaner product.”
Sweet Potato Pancake & Waffle Mix
Birch Benders’ Sweet Potato Pancake & Waffle Mix features the exclusive seasonal flavor of sweet potatoes. Real sweet potatoes are blended with vanilla, brown sugar and buttermilk to bring flavor to a traditional holiday favorite while only requiring consumers to add water. The mix is made with all natural, non-GMO ingredients, contains no trans fat and is cholesterol-free. SRP: 4.99
Birch Bender, Denver, 303-658-9271 ext. 104, www.birchbenders.com
Cinnamon Sugar Muffin Mix
Among Friends Baking Mixes introduces Francie’s Make It Your Own Cinnamon Sugar Muffin Mix made with Vietnamese cinnamon spice – a perfect snack or breakfast to go. The new muffin mix is gluten-free and made with high-quality whole grain flours that offer superior flavor, texture and nutrition. All of the brand’s mixes are free of high glycemic fillers and gums like tapioca starch and xanthan gum. Other products available include Cora’s Honey Cornbread, Papa Tom’s Perfect Pancake and Alec’s Awesomely Fudgy Brownie mix.
Among Friends LLC, Ann Arbor, Mich., 202-276-1909, www.amongfriendsbakingmixes.com
MEET THE STAFF
These canons of professional ethics are based upon fundamental principles of moral and professional behavior and recommended for all doctors of chiropractic and chiropractic assistants. The following basic principles should be guiding factors in the practice of chiropractic and upheld at all times:
Consider the well-being of the patient. The primary effort and ultimate goal is for the greatest good of our patients.
- Dr. Alexander D. Jimenez D.C., C.C.S.TChief Clinical DirectorPhone: 9155408444Email: firstname.lastname@example.org
Specializing in Severe Pain: Sciatica, Neck-Back Pain, Whiplash, Headaches, Knee Injuries, Sport Injuries, Dizziness, Poor Sleep, Arthritis. We use advanced proven therapies focused on optimal mobility, health, fitness, and structural conditioning. We use Patient Focused Diet Plans, Specialized Chiropractic Techniques, Mobility-Agility Training, Cross-Fit Protocols and the "PUSH System" to treat patients suffering from various injuries and health problems.
Message from: Dr. Alex Jimenez D.C., C.C.S.T
( Biography and my promise to you )
My name is Dr. Alex Jimenez, I am Chiropractic Doctor specializing in advanced therapies focused on total joint health, strength training and complete fitness conditioning. We use patient Focused Diet Plans, Advanced Chiropractic Techniques, Agility Training, Cross-Fit and the PUSH System to treat patients suffering from various injuries and health problems. Our goal too is to help your body heal itself naturally. When your body is truly healthy, you will arrive at your fitness level and proper weight efforlessly. We want to help educate you on how to live a new and improved lifestyle. Our doctors have spent over 25+ years researching and testing methods with thousands of patients. We strive to create fitness and better the body through researched methods and total programs...
My goal too is to help the body heal itself naturally. When your body is truly healthy and balanced, you will move pain free and ultimatly arrive at your optimal fitness levels and proper weight effortlessly. We want to help educate you on how to live a new and improved lifestyle. Our doctors have spent over 25 years researching and testing methods with thousands of patients. We strive to create fitness and better the body through researched methods and total programs. These programs are natural, and use the body's own ability to achieve goals of improvement, rather than introducing harmful chemicals, controversial hormone replacement, surgery, or addictive drugs. We want you to live a life that is fulfilled with more energy, positive attitude, better sleep, less pain, proper body weight and educated on how to maintain this way of life.
The focus on spinal and skeletal adjustments is what makes doctors of chiropractic unique in their approach to treating patients with spinal complaints. This hallmark chiropractic adjustment, however, is not the only procedure a chiropractor may employ in managing a patient's care. I am very proud to bring my patients a variety of treatment options beyond the typical scope of care. With the advances in physical therapies and modalities we bring El Paso option that better aid in the rehabilitation process. Tissue healing is a wonderful process that begins the moment an injury occurs. How the injury is managed determine the final outcome in terms of healing. It is critical we implement immediate procedures as soon as we can in order to gain optimal recovery. The old day of let it rest until it gets better is not the only option.
Letting it rest may even be an irresponsible approach considering what we now know. The implementation of active and movement based treatments have clearly shown increased and improved outcomes in many instances.
As a doctors focused on the greater good for a patient, we must assess each patient individually and apply the appropriate protocols. It is also very important to denote, that El Paso has fine doctors in many specialties of healing and repair. The direct relationship we have with specialist of these disciplines is clearly what allows us to bring the highest quality of care to our patients.
My promise to my patients is clear for all to read here. I, with Gods help, will do what ever it takes to assist you in your recovery. I too will draw upon all the specialist in this town to find you the collaborative care that is required with the disorders being tended to.
With Great Regards to you.Read moreRead lessEducation:
Affiliations and Certifications:
- Texas Chiropractic Association
- Chiropractic Care
- Physical Therapy
- Strength Training
- Crossfit Doctor
- Return to Competition Rehabilitation
- Truide TorresExecutive Director / Patient LiasonPhone: 9152526149Email: email@example.com
Director: Patient Relations Advocate Dept.
Truide has been working for the past 20 years in claims resolutions. She works hand in hand with patients and is availible to resolve dispute resolutions.
Truide Torres (Bio)
Driven by the passion of doing what is in the best interest of the patient, I wake up every morning with the drive to help those in need. The claims process for health care is full of pits, valleys and difficult obstacles designed to strike fear in those in need. My duty is to do what is within the confines of the law, "what ever it takes" to get those involved to pay attention to those who need help. That is what I am honored to do for our patients.
Personally, I have seen great injustices transpire on those that do NOT have a voice. Whether, a language barrier or just not knowing the rules. My job is to find out how I can help. If I personally can not help, I will find the right sources to open the possibilities. I get the job done.
As a wife and mother of 2 children, 3 dogs and 2 Cats. My passion is for God, Family and the mission of serving my fellow man.
Let it be clearly stated... I am here to help. My phone 915-850-0900Read moreRead less
- Daniel AlvaradoExercise PhysiologistPhone: 9152038122Email: firstname.lastname@example.org
Daniel Alvarado is the owner and the top trainer at PUSHasRx® CrossFit Fitness Facility. Since becoming a Trainer Daniel has kept up to date on many continuing educational classes, ensuring that his clients receive the most comprehensive and advanced training. Working directly with the Doctors, he develops and collaborates on care plans that are patient specific. No patient ever gets the same clinical protocol. His expert clinical kinesiology experience spans over 2 decades. He has trained injured patients and NCAA National Champion Athletes. His technical ability to create programs that are clinically sound and second to none. He too has used his physical therapy and recovery experience to take broken top tier athletes into strict recovery protocols assisting them to achieve highly competitive national championships. He certainly will not admit it but, he is a top national champion trainer. Daniel, also develops youth programs that are sport specific to aid young athletes achieve great success. His mastery of clinical recovery is applied applied to all patients and top tier athletes alike. All patient programs are specifically designed with patient focused recovery priorities. He is happily married to beautiful Victoria Alvarado has one child. He enjoys strength training, movies, singing, conducting, writing poetry and being a CrossFit champion. Just a way cool dude. We think you will agree.Read moreRead less
- Dennise AcostaHead Office ManagerPhone: 915-850-0900Email: email@example.com
Dennise has been at Injury Medical & Chiropractic Clinic for four years. Known as the master multi-tasker. Dennise, handles patient care from the moment you walk in the door. She is akin to the air traffic controller. She will assist you in matter requiring clinical preparation and effective inter-office communication. She unifies all department and clinical providers making sure all important information reaches all clinicians in a timely manner. She also loves to work out, stay in shape, watch movies and help people.Read moreRead less
- Sandra MartinezHead Clinical TherapistPhone: 915-850-0900Email: firstname.lastname@example.org
Sandra has been working at Injury Medical & Chiropractic Clinic for over 5 years. As the head Licensed Massage Therapist, she manages and directs critical aspect of clinical care. The patients love her ability to make you laugh while removing those pesky trigger points causing pain. She is able to relax and bring comfort to all she touches. There just simply is no patient that escapes her talented touch. Trained in advance myofascial techniques, she is an integral part of patient recovery. You will never see anything but a kind smile and resolute persona ready to correct your condition and aid in your recovery. She definitely enjoys helping people, has 1 dog and loves movies. She loves flowers too.Read moreRead less
- AlejandraBilling AgentPhone: 915-850-0900Email: email@example.com
Alejandra works in accounts & billing. She is the radar of the bunch. Nothing appears to escape her mind. Highly intelligent and appears not to need a computer for recall of facts. She provides information retrieval for patients and clinical staff. She has been at Injury Medical & Chiropractic Clinic for three years and ready for any task at hand. She performs interoffice communications with attorneys and medical director of ancillary offices. She loves her family and places know how to prioritize well.Read moreRead less
- Mike ContrerasPersonal TrainerPhone: 915-203-8122
Big Mike was born and raised in El Paso and is an excellent personal trainer and CrossFit coach. Mike works hand in hand with each patient’s clinical care plan in order to achieve optimal outcomes. A trusted clinical representative of the PUSHasRx System along with his advance protocols. Mike not only trains the injured and recovering. Mike is a sincere human that has great talent of brining out the best in every individual he works with. He will never admit it, but we will share with you a secret. He with his God given talents trains the greatest athletes and champions in El Paso. Many champions in our community know of his commitment. As a youth, he also played football (wide receiver), basketball, and track at Bel Air High School. Educated in Clinical Human Kinesiology at UTEP and loves playing football and basketball with his little nephews in his free time. Mike has three sisters and one brother, most of which live nearby in El Paso. When he’s not watching the Cowboys or Spurs play, he’s usually lifting, sleeping or watching movies. We are blessed to have this soul on our team.Read moreRead less
- Alexander Isaiah JimenezCollegiate Athletic Consultant & NCAA Wrestling ChampionPhone: 915-820-9443Email: firstname.lastname@example.org
Alexander Isaiah Jimenez leads the power and agility education programs for the high school athletes. While still studying for his medical degree he provides physical performance testing in order to collaborate with clinicians. He is gifted in creating physical performance programs no matter what the clinical presentation is. As national fitness champion and collegiate wrestler, he too understands what performing at high levels entails. He too has had to recover from debilitating injuries only to return better then before an win national titles. He understand how the recovery process is different for clients, patients and extreme athletes. We are blessed to have his counsel.Read moreRead less
- Ethan PadillaPersonal Trainer & Strength CoachPhone: 915-203-8122
Ethan was born and raised in El Paso and is one of our most outgoing and friendly coaches. Ethan earned his nickname “rampage Ethan” from his years at El Dorado High School, where he played inside linebacker. He has placed twice in the Strongman Competition and also recently competed in the Desert Games with his fellow PUSH Athletes as a team and placed 4th overall! Ethan is currently pursuing his Bachelor’s Degree in Kinesiology at UTEP. His focus on clients is obvious to all. Ethan is able to manage very large groups of individuals like no other. His awareness of the dangers while exercising is his greatest concern. When he’s not coaching or studying for class, he likes to spend time with his family (who are here in El Paso) or with his weimaraner puppy. Fun fact: Ethan loves any food with sprinkles (especially donuts with sprinkles) and is a diehard Seattle Seahawks fan.Read moreRead less
- AndresRecovery & Nutrition
Andres has been at PUSHasRx for two years. He brought his company Recovery and became the official juicer. Andy will fix you right up. Andres, will make sure that your nutritional recovery programs fits within your standards. Also, there is great care in making sure the nutritional requirement are clinically met. Patients and high performance athletes depend on high performance nutritions. Upon your completion of the physical medicine portion of therapy you will be offered specialized organic recovery drinks and supplementation to help aid in your recovery. You will be confident that from your pushing to recovery, you will be taken care of.Read moreRead less
- Iylene AvalosPUSHasRx TrainerPhone: 915-203-8122
ylene has been working with us for over 4 years. In her spare time she enjoys working out and running. She has 2 dogs and loves movies. Iylene is extremely aware of body mechanics and mindfully watches rehabilitation movements. She is always standing ready to assist and respond to client needs. Her commanding voice is always clear to all, no matter what floor you are on. Iylene is always ready and willing to answer any question you may have regarding fitness and recovery.Read moreRead less
- Rick CanoPersonal Trainier Level VPhone: 915-203-8122
Most early-rising PUSHasRx members know Rick well as a fantastic coach who focuses strongly on form and will always make you laugh. He was born and raised in El Paso and loves to train his athletes and coach CrossFit. Rick is a very diligent, kind and considerate trainer. He is always mindful of client techniques and aware of client goals. When he’s not coaching, Rick loves to work on cars, especially his ’69 Chevelle (his next car will hopefully be a ’69 Charger). He not only became a certified Automotive Mechanic at 17, but while working on his certification at EPCC, he won 1st place in a bench competition when he was 16 (approx. 56 reps at 155#). His favorite movements are clean & jerks and snatches. He loves oreos (eats them every night), loves watching the CrossFit games, and loves his three bulldogs. He spent one year full-time personal training before he started coaching CrossFit two years ago. He is CrossFit Level 1 Certified and hopes to get his Level 2 Certification soon. Rick has competed in several competitions, including WOD for Toys in 2014, where his team placed 1st.Read moreRead less
- Astrid OrnelasBlogger/Research/CuratorPhone: 915-850-0900
Astrid has been at Injury Medical & Chiropractic Clinic for about three years. Astrid has taken her love for writing to an new level. She is a gifted and talented copywriter able to create amazing storylines. She creates content for patient consumption. She is able to bring words to life in a way that perplexes even the elite authors of the day. She loves nutrition and the healing power of clean eating. A naturalist at heart you will never see her eating processed foods that would be contra to clean living. She enjoys movies and creating storylines for Anime.Read moreRead less
- AdamVideographer & Graphics SpecialistPhone: 915-850-0900
Adam has been at Injury Medical & Chiropractic Clinic for about a year. He enjoys designing and various forms of art. A story teller by trade he can see things people don’t see until his masterpieces are revealed. Adam is a director of many medias using the top graphics, audio and video medias to tell the story of our patient. Modest to the core, you would never know what he is about to create. We are blessed to have his talents telling the world about Chiropractic using any and all medias available.Read moreRead less
- Our PassionsEmail: email@example.com
We Welcome You 👊🏻.
Purpose & Passions: I am a Doctor of Chiropractic specializing in progressive cutting-edge therapies and functional rehabilitation procedures focused on clinical physiology, total health, functional strength training and complete conditioning. We focus on restoring normal body functions after neck, back, spinal and soft tissue injuries.
We use Specialized Chiropractic Techniques, Balanced Diet Plans, Agility Training programs, Cross-Fit techniques, the PUSH-Rx Rehabilitation System and a highly specialized program for our Veterans.
We've been blessed to use our methods with thousand of El Pasoans over the last 27 years. This has allowed us to improve health and restore true fitness through researched non-surgical methods and wellness programs. These programs are natural and use the body's own ability to achieve goals of improvement, rather than introducing harmful chemicals, controversial hormone replacement, surgery, or addictive drugs. We want you to live a life that is fulfilled with more energy, positive attitude, better sleep, less pain, proper body weight and informed on how to maintain this way of life.
As an extension to dynamic rehabilitation, we too offer our patients, disabled veterans, athletes, young and elder a diverse portfolio of strength equipment, high performance exercises and advanced agility options. We are very proud to have teamed up with the cities premier therapist and trainers in order to provide high level competitive athletes the option to push themselves to their highest abilities within our facility.
Come learn how to improve your health for yourself and your loved ones.
With a bit of work, we can achieve optimal health together, no matter the age or disability.
Its all about: LIVING, LOVING & MATTERING! 🍎
2 CONVENIENT LOCATIONS:
(LOCATION#1) CENTRAL ELPASO:
6440 Gateway East, Suite B
(LOCATION#2) EAST SIDE ELPASO:
11860 Vista Del Sol, Suite 128
PHONE: 915-850-0900 ✔️Read moreRead less